Nine advertising revenue to 'out-perform' the market

By AdNews | 10 November 2022
 
Credit: Erik Mclean via Unsplash

Nine Entertainment posted a 9% lift in total TV revenue in the September quarter.

Radio revenue was up 18%.

Publishing subscriptions 5% higher and advertising (print and digital) 13% ahead.

However, publishing revenue growth is expected to be slower in the December quarter. 

And Nine expects EBITDA for the six months to December to be at the low end of previous guidance of $380 million to $400 million. 

In a trading update to the media group's AGM, CEO Mike Sneesby said: "Across Nine’s wholly-owned operations, operating  performance for the first half is expected to be broadly in line with previous guidance and company expectations.

"Across all of our advertising-driven businesses, total television,  publishing and radio, Nine believes it has gained share in the first half, and that in FY23, we  expect Nine’s advertising revenues to out-perform the markets in which we operate." 

"Nine remains confident that the diversification and balance of its earnings profile, across  growth, subscription and advertising-based businesses will ensure ongoing, strong profit and  margin performance, with almost half of Nine’s revenues coming from outside the traditional  advertising cycle."

nine trading update nov 10 2022 - from agm presentation

 

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