Digital outdoor media company QMS and inaugural partner Nike have taken over Australia’s newest 3D digital billboard.
To launch its summer campaign, Winning Isn’t For Everyone, Nike celebrated Australian Women’s Football team The Matildas with a full motion 3DOOH creative that was developed collaboratively with Amplify, Mindshare and QMS.
Running from Wednesday, July 24, Nike launched the campaign with a 100% takeover of QMS’ brand new digital large format site at Emporium Melbourne for five consecutive days in the heart of one of Australia’s busiest retail precincts.
“We couldn’t be more excited about this partnership with Nike on the launch of their new global campaign. Not only is Nike the first to use our brand new iconic Emporium screen, but they’re also the first to have an exclusive full motion 3DOOH takeover of a digital screen for five consecutive days anywhere in Australia," QMS chief sales officer Tim Murphy said.
“A legendary brand celebrating an iconic team on our state-of-the-art new site is a proud moment for QMS and all eyes will be on this campaign.”
Mindshare managing partner Peta Southcombe said in pivotal cultural moments like this, the ask of the agency's partners is to help it push boundaries for its clients.
"It’s been great to collaborate with QMS to bring this media-first to life for Nike and celebrate the Matildas," Southcombe said.
Nike brand director Nick Atkinson said the company is always seeking out new ways to tell its most powerful stories with impact in sport.
“Being able to support the Matildas and Football Australia using full motion 3DOOH at scale has enabled us elevate our creative approach and we’re excited to see the reaction from the audiences," he said.
Credits:
Client: Nike
Campaign: “Winning Isn’t For Everyone”
Agency: Mindshare
Creative: Amplify
3DOOH: QMS QUBE Team
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