Independent experience design company Nightjar has been appointed the Australian Tourism Data Warehouse following a three-way competitive pitch.
Established in 2001, the Australian Tourism Data Warehouse (ATDW) is a national platform for digital tourism marketing with over 50,000 tourism profiles.
Nightjar will rebrand the ATDW and reposition the company as a national tourism B2B service that is more aligned with ATDW’s values and future technology services. This will include renaming of the platform, a new brand strategy and identity, and the application across their various channels and product.
The new work will launch nationally in June 2023.
Jan Hutton CEO of ATDW said: "It was important that our selected partner had a strong strategic offering and a digital-first focus, and Nightjar demonstrated their expertise in these areas from the beginning.
"We have been consistently impressed with them throughout the pitch process and we're looking forward to seeing them flex their creative muscles in creating a new brand identity for our tech service.
"Personally, I'm really pleased this project is in such safe hands."
Nightjar has also appointed Sam Turner as design director.
Before Nightjar Turner spent 7 years as design director at MAUD, and prior to this was a designer with Deus Ex Machina. Sam’s skillset is unique in that he’s both a designer and full-stack developer.
Turner will oversee all Nightjar’s creative output, from brand identity, UI design and product design, to its translation into the digital realm. He will join the SLT team – Christine Sultana (managing director), Bonnie MacTavish (head of experience strategy), and Ahmed Meer (head of innovation).
Ahmed Meer said: "Sam brings a wealth of brand and digital experience to the team.
"His infectious energy and drive for delivering world class design and code perfectly positions him to elevate Nightjar to new heights and deliver groundbreaking work for our client's businesses."
Turner said: “Nightjar strives to create ambitious work that break the status quo, and as a designer and developer, my experience has taught me that businesses that deeply understand the symbiosis of design and technology are best positioned to deliver to this standard.
"Joining the team was really a no-brainer."
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.