Digital product agency Nightjar has launched a refreshed brand identity and new website for charity The Australian Literacy & Numeracy Foundation (ALNF).
ALNF’s brand identity and website had remained unchanged for many years which was potentially limiting the organisation’s ability to stand out in a competitive charitable landscape,
The new digital platform is much more than just a facelift – it’s a dynamic representation of ALNF’s mission while captivating audiences and inspire action.
It will also streamline communications and reduce enquiries by providing comprehensive program details online.
At the heart of Nightjar’s vision for ALNF is the concept of ‘embracing possibility’ - an ethos that celebrates how literacy and learning liberates individuals from the things that can hold them back.
It also empowers them to express their identity, understand the world around them and connect with communities, and share their stories. They’re free to be themselves, and equipped for the best life has to offer.
The refreshed brand identity features a vibrant colour palette and the introduction of the learning curve symbolising ALNF’s diverse and evolving pathways to literacy.
Together these elements form a dynamic, spirited and ever-evolving brand that reflects the transformative power of education. Building on this, the ALNF website is not just a digital platform—it’s a celebration of the organisation’s mission.
ALNF co-founder and interim CEO Kim Kelly said at every turn, Nightjar were sensitive to the brands mission and values.
"Their creativity has honoured our legacy and rich history but has also allowed us to showcase our innovation and take our organisation into the future," Kelly said.
"It has been a powerful journey, and we feel nothing but pride looking at the end result.”
Nightjar innovation director Ahmed Meer said the agency was inspired by ALNF's positive energy and forward momentum, and the new brand identity is a representation of that - how the power of literacy and learning can shape one's path.
"The new website balances storytelling with information on ALNF’s mission and programs - aiming to increase vital donations and support," Meer said.
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