The average Valentine’s Day spend dropped by 9.3% in 2024 in response to increasing cost of living pressures, according to data from Nielsen Consumer & Media View.
A survey, of almost 30,00 Australians 14 and over, showed men in Canberra, aged between 18 and 25, were the biggest Valentine’s Day spenders, parting with an average of $172 to spoil their significant other.
They were followed by Victorian males aged 40 to 54 ($143), then South Australian males aged 25 to 39 ($142).In 4th place were 25 to 29-year-old males in NSW, spending an average of $132. Close behind were the state’s 14 to 17-year-old males- again separated by just one dollar, spending an average of $131.
Northern Territorians were the nation’s most frugal lovers, investing an average of $98 on their significant other this Valentine’s Day.
However, they did buck the national spend decline for the special day, upping their spend by $9 year-on-year, and did top the list of highest spending females, with an average of $87.
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