Nielsen - The AFL vs NRL big games and who will be watching

By AdNews | 29 September 2023
Credit: Sincerely Media via Unsplash

What differentiates the fans of the four teams in the big NRL and AFL games this weekend?

Nielsen Consumer & Media View (CMV) has done a deep dive into the fans of the four teams fighting for Grand Final glory:

MAGPIE FANS vs LION FANS


MAGPIES

25% of Collingwood fans describe themselves as “affluent” - 25% higher than the national average

31% say they like to wear clothes that are “noticed by others”

25% say “Sex appeal in a car is important to me”, which is 24% higher than the national average

42% say the main way they follow their team is online

37% say they’re “early adopters of tech”.

18% intend to take out health insurance in the next 12 months

27% reckon European cars are better than Japanese cars, which is 23% higher than the national average

24% say they’re more likely to buy products associated with celebrities, which is 37% higher than the national average

LIONS

27% say they’re “at their best in a crowd”, which is 24% more likely than the average population

26% say they’re “the trendsetters amongst their friends”

44% enjoy physical activities, which is 24% higher than average

40% are gamers, which is 30% higher than the national average

26% of Lions fans have attended a classical concert, and 34% have tickled the ivories or strummed a guitar in the past year

Lions are chugging energy drinks with a roaring 22% consuming one in the last 7 days, while 34% have visited a nightclub in the last 12 months, which is 30% higher than the national average

23% have had Dominos delivered in the past 12 months, which is 30% higher than the average Aussie


PANTHERS FANS vs BRONCOS FANS


PANTHERS

25% say they want to own a vehicle that’s “aggressive-looking”

18% have donated between $100 and $499 in the last 12 months, which is 21% higher than the national average

21% say they like to “possess or do things that show they have money”, which is 26% more likely than the average Aussie

They are 24% more likely than the average Australian to take a cruise for their next trip

They are 22% more likely than the average Australian to choose Emirates for their next overseas trip

BRONCOS

They are 22% more likely than the average Australian to visit a winery in the next 12 months

They are 22% more likely to do a snow trip for their next holiday

15% have had at least 1-5 beers at a licensed venue in the past month, which is 22% higher than the national average

Broncos fans are 30% more likely than the average Aussie to buy a hybrid car

 

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.