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What differentiates the fans of the four teams in the big NRL and AFL games this weekend?
Nielsen Consumer & Media View (CMV) has done a deep dive into the fans of the four teams fighting for Grand Final glory:
MAGPIE FANS vs LION FANS
MAGPIES
25% of Collingwood fans describe themselves as “affluent” - 25% higher than the national average
31% say they like to wear clothes that are “noticed by others”
25% say “Sex appeal in a car is important to me”, which is 24% higher than the national average
42% say the main way they follow their team is online
37% say they’re “early adopters of tech”.
18% intend to take out health insurance in the next 12 months
27% reckon European cars are better than Japanese cars, which is 23% higher than the national average
24% say they’re more likely to buy products associated with celebrities, which is 37% higher than the national average
LIONS
27% say they’re “at their best in a crowd”, which is 24% more likely than the average population
26% say they’re “the trendsetters amongst their friends”
44% enjoy physical activities, which is 24% higher than average
40% are gamers, which is 30% higher than the national average
26% of Lions fans have attended a classical concert, and 34% have tickled the ivories or strummed a guitar in the past year
Lions are chugging energy drinks with a roaring 22% consuming one in the last 7 days, while 34% have visited a nightclub in the last 12 months, which is 30% higher than the national average
23% have had Dominos delivered in the past 12 months, which is 30% higher than the average Aussie
PANTHERS FANS vs BRONCOS FANS
PANTHERS
25% say they want to own a vehicle that’s “aggressive-looking”
18% have donated between $100 and $499 in the last 12 months, which is 21% higher than the national average
21% say they like to “possess or do things that show they have money”, which is 26% more likely than the average Aussie
They are 24% more likely than the average Australian to take a cruise for their next trip
They are 22% more likely than the average Australian to choose Emirates for their next overseas trip
BRONCOS
They are 22% more likely than the average Australian to visit a winery in the next 12 months
They are 22% more likely to do a snow trip for their next holiday
15% have had at least 1-5 beers at a licensed venue in the past month, which is 22% higher than the national average
Broncos fans are 30% more likely than the average Aussie to buy a hybrid car
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