More Australian shoppers (70%) plan to jump into bargains this year during Black Friday/Cyber Monday, up 22% on the year before, according to Nielsen research,
One in three shoppers say they’ve been planning for the event since September/October, and 24% say they’ve been thinking about what they’ll buy for the last couple of weeks.
While Christmas shopping continues to be all about giving, the opposite is true for Black Friday/Cyber Monday, with 81% of shoppers aiming to snag a bargain for themselves during the discount period this year.
Electronics top their shopping lists, with 63% planning to purchase a new gadget this Black Friday/Cyber Monday, with an average intended spend of $388.
Almost 40% say they’ll be on the hunt for a travel bargain over the next few days, looking to spend around $720 on average.
More than half plan to do a mix of in-store and online shopping (52%), while 19% plan to do all their bargain shopping in-store, compared to 29% of shoppers who say they’ll only shop online.\
The jump in intended Black Friday/Cyber Monday consumer participation is mirrored by retailers, with intended retailer participation also up from 52% to 70% since last year.
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