A federal election and COVID comeback concerns ensured the Commonwealth Government topped Nielsen’s list of biggest advertising spenders for the first half of 2022.
Victoria's state government wasn't far behind, closely followed by retail giant Harvey Norman.
Clive Palmer’s group of companies, which largely bankrolled United Australia Party’s political ads, came in at number six.
Topping the list of biggest ad spenders by industry for the first half of 2022 was retail ($1.155 billion), followed by communications ($540.3 million), and finance ($383.7 million).
Top 20 advertisers/group
1 Government Commonwealth
2 Government Victoria
3 Harvey Norman Holdings
4 Government NSW
5 News Corporation
6 Clive Palmer Group of Companies
7 Wesfarmers
8 Nine Entertainment Co.
9 Woolworths Group
10 Amazon.com, Inc.
11 Suncorp Group
12 McDonald’s Restaurants
13 Coles Group
14 Telstra Corporation
15 Singapore Telecommunications Limited
16 Commonwealth Bank Australia
17 Government Queensland
18 Industry Superfund
19 Reckitt Benckiser
20 Toyota Motor Corporation Australia
Top 20 industries (and estimated spend)
1 Retail $1,155.1 billion
2 Communications $540.3 million
3 Finance $383.7 million
4 Entertainment & leisure $317.7 million
5 Motor vehicles $270.9 million
6 Travel/accommodation $259.6 million
7 Services $243.3 million
8 Computers $232.5 million
9 Insurance $218 million
10 Education & learning $218 million
11 Government $196.6 million
12 Food $192.7 million
13 Real estate $178.2 million
14 Community/public service $139.9 million
15 Gambling/gaming $128.2 million
16 Media $123.1 million
17 Pharmaceutical $98.2 million
18 Political $96.7 million
19 Appliances home & outdoor $94.6 million
20 Clothing & accessories $87.7 million
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.