Former McCann Worldgroup Australia CEO Nicole Taylor has been appointed LEGO Group senior vice president and head of the Lego Agency.
Taylor will lead the 400-strong fully integrated in-house creative agency that creates the company’s brand and marketing campaigns.
She will be responsible for setting strategy, driving innovation, and be part of chief product and marketing officer Julia Goldin’s leadership team.
Taylor has more than 20 years’ experience in leadership roles within global advertising agencies. She is currently CEO of Catorce (14) a DDB-owned global agency headquartered in Barcelona. She was previously CEO of McCann Worldgroup Australia, CEO of DDB Sydney and managing partner of George Patterson Y&R.
“I’m excited to welcome Nicole to the LEGO Group,” Goldin says.
“She has an outstanding track record leading global agency teams, overseeing creative and culturally-relevant work that advances brand values, and building strong teams in a nurturing, creative environment.
“I am confident that under her leadership the LEGO Agency will continue to develop ground-breaking communications that will inspire and delight all LEGO audiences and help the LEGO brand establish its vision as a global force for Learning through Play.”
Taylor replaces Remi Marcelli who moved to become head of new businesses product group at the LEGO Group.
“As a leader of creative businesses, I've learnt that the freedom to play and experiment, in combination with diverse perspectives, will create the conditions for creativity to thrive,” Taylor says.
“The LEGO Agency has all these attributes in spades and I can't wait to start working with the talented, creative minds behind their fantastic work and, together, inspire even more people to play."
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.