Nicole Prior.
Nicole Prior, head of media and Adtech Solutions APAC at Microsoft Advertising, has been appointed chair of IAB Australia‘s Executive Technology Council (ETC) and its representative on the IAB board.
She replaces Adele Wieser, MD of Index Exchange, who has completed her two-year stint as chair.
"I’m honoured to be appointed as the chair of IAB Australia’s Executive Technology Council and look forward to working collaboratively with all members of the ETC on strategic initiatives to support the industry, and the many talented people that work within it,” said Prior.
Prior brings almost thirty years of experience in the industry to her role working across agency, adtech and publisher side. Previously she worked with Xandr, UM Australia, Mediacom, Starcom and Seven Network.
The IAB Executive Technology Council is focused on identifying and addressing critical issues in advertising technology innovation, providing key insights, leadership, and strategic guidance with a particular focus on the digital value chain.
The ETC includes representatives from media and technology companies including Carsales, Cartology, Google, GumGum, Half Dome, Index Exchange, InMobi, Integral Ad Science, Kinesso, LiveRamp, Magnite, Microsoft Advertising, News Corp Australia, Nine, OpenX, Publicis Groupe, PubMatic, REA, Seven, StackAdapt, The Trade Desk and Yahoo!
“Nicole’s depth of knowledge and experience across agency, publisher and now adtech, made her the ideal candidate to lead the IAB Australia Executive Technology Council,” said Gai Le Roy, CEO of IAB Australia.
“Her input into the IAB Board on behalf of the ETC and independent ad tech will be invaluable.”
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