Nicola Lewis, former chief investment officer for GroupM Australia, has been apppointed global CEO of Finecast, WPP’s addressable TV company.
She will be responsible for the strategy and operations of Finecast, including working with local markets to execute global strategies and set growth targets all aimed at making clients’ TV advertising more relevant and effective to their consumers.
“We believe in a future where media and creative are fused together to deliver more relevant experiences for consumers as well as accurate measurement and continuous growth for our clients,” says Lewis.
“As the TV advertising ecosystem evolves, one of the biggest beneficiaries will be brands with audience-first addressable strategies.
"Finecast is perfectly positioned to help clients capitalise on this change and, through our continued collaboration with media vendors, create a robust ecosystem set up for the future of TV. I’m excited about where we’re headed and the ways in which our growth will continue to benefit both clients and consumers as we introduce addressable TV capabilities to more and more local markets.”
Lewis was most recently Finecast’s first Global Chief Growth Officer where she led engagement with agencies and clients and built partnerships with media owners worldwide.
Before to joining Finecast, Lewis was Chief Investment Officer of GroupM Australia where she was responsible for driving innovation and leading commercial growth. During her time as CIO, she played a pivotal role in the launch of Finecast Australia.
Christian Juhl, GroupM’s Global CEO: “As we invest in building the industry’s leading performance capabilities at GroupM, Finecast will continue to play a critical role in how we deliver addressable, relevant and performance-first campaigns for our clients.
“Nicola’s proven leadership abilities and success in growing Finecast’s business to date make her the ideal person to lead the business into its next era of growth and innovation.”
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