Bench Media has appointed industry leader Nick Cleaver to its advisory board.
Cleaver has a track record of growing multi-disciplined businesses, including 16 years at DDB Australia as CEO/chairman, launching Tribal, Mango, Remedy and bringing Rapp inhouse.
He was a non-executive director at OMD and he broadened the capabilities and scaled the operations of 303 MullenLowe before selling to IPG.
“We are delighted to have Nick aligned to our business in an advisory capacity," says Ori Gold, CEO and co-founder of Bench.
"He brings an enormous depth and breadth of experience to the role and has a hugely successful track record at providing technology, data and media solutions to clients.”
Cleaver has been working with Bench Media for several months.
“I’ve really enjoyed my engagement with the Bench business and have been enormously impressed with their proprietary tech and data capabilities which is opening up opportunities for clients across the open internet and doing so with complete transparency and accountability," he says.
“Bench Media are a growing independent with a depth of blue chip clients with an ambition to scale the business. I’m working with the executive leadership team to assist them in building on that momentum."
Shai Luft, COO and co-founder of Bench, says the agency is enjoying the clarity of thought and challenging perspectives that Nick brings to decision making.
“We’ve recently successfully re-launched the agency with Nick’s involvement," says Luft.
Cleaver has various other advisory roles and is a senior consultant at 24 Hour Business Plan, a strategic business consultancy developing go to market strategies and growth plans for clients. He is also the founder and creator of Cleaver’s Organic Meats.
Bench recently announced a series of new hires and promotions off the back of a series of business wins which include Britax, Jaycar, Medtronic and Cook Island Tourism.
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