Nibble Edge, the Sydney based digital creative agency formed from the merger of Edge and Nibble Digital, has launched a 24-hour creative production studio.
The studio, based in Chennai, India, now operates across three dedicated shifts, ensuring seamless service for clients in North America, Europe, and Asia-Pacific.
The studio team has been built up over five years and now includes over 30 multidisciplinary designers, developers and producers.
To support the growth of the 24-hour studio, Nibble Edge has made a number of strategic hires, including a creative director/head of Studio to oversee the team and its deliverables.
Nibble Edge is focussing on expanding its global footprint across financial services, health, and large-scale B2B clients.
“This initiative is about more than just efficiency play for clients — it’s about making their lives easier and building long-term partnerships,” said founding director Fergus Stoddart.
“We’re leveraging technology and our global expertise to add value in ways that traditional agencies simply can’t match.
“We are helping clients day in and day out, often on lots of small tasks. For us it’s about moving from a service provider mentality to an extension of their teams. Getting that set up right with the tools and processes is the key.
“There’s been plenty of talk about companies in housing more and more to deal with the demanding fragmented world of media.
“However, given the different skill set demands and the fluctuating requirements for creative assets across the marketing calendar we have been able to demonstrate the economic argument for ‘a productivity partner’.
“There’s plenty of agencies and brands that have off-shored digital production but I don’t know of another independent Australian agency that has the ability to deliver quality on brand creative production to the scale that we have.”
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