nib travel has unveiled a refreshed and revitalised brand as COVID-19 travel restrictions continue to ease and international travel surges.
The refresh, designed by Landor & Fitch Australia, speaks to the strategic direction of nib Travel and the insurance group as a whole.
The partnership with Landor & Fitch Australia saw the development of the new nib brand strategy, portfolio architecture, brand identity and brand voice and includes a fresh colour palette, contemporary photography style and the addition of illustrations created by world renowned illustrator, Sebastian Curi.
Trish Folan, GM of Landor & Fitch Australia, says: “nib wanted to transform its brand to match its business ambition. It’s not every day you get to transform a brand like nib, but we’ve had a great partnership with the nib team, and that’s reflected in the work. We’re incredibly proud.”
Chris Donald, head of marketing at nib, says: “Landor & Fitch Australia have created a fresh, warm and human brand for nib. It perfectly reflects what we’re trying to achieve as a business and a brand. We want to reach more people, help them better understand their health, the choices they can make and support them along their journey. In helping to reshape the nib brand, Landor & Fitch have set us up to achieve this goal now and into the future.”
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