Health insurer nib has, following a competitive pitch, appointed BWM Isobar as its creative agency of record with a remit to bring to life a bold, new brand positioning.
The new communication platform ‘Health First’ is the creative manifestation of the brand's refreshed positioning - focused on member empowerment and health prevention.
Set to the Public Enemy track Harder Than You Think, the campaign across TV, OOH, digital and social follows a series of everyday Australians as they live the brand’s new ethos.
Live footage is enhanced by illustrative animation - serving as an emotional metaphor for how nib can help members stay on top of their health.
BWM Isobar executive creative director Marcus Tesoriero: "We’re super excited for BWM Isobar to join the nib family in this new journey for the brand. Health First is more than a marketing line, it’s a promise to prioritise healthier lives for members over anything else.
"We’re pumped to launch this reinvigorated brand platform and can't wait to help nib develop a continuing line of products and initiatives to facilitate their all-new Health First mantra.”
Chris Donald, head of marketing at nib: “We were impressed by the passion, insight and breadth of creative directions the BWM Isobar team immediately identified when we shared our refreshed brand positioning.
Chris Donald, head of marketing at nib: “We were impressed by the passion, insight and breadth of creative directions the BWM Isobar team immediately identified when we shared our refreshed brand positioning.
"They were natural partners to develop a communication platform which connects more Australians with their health, and how nib can support them on their personal health journeys. ‘Health First’ perfectly captures how positive health can lead to a more vibrant, happier life."
Credits:
Client: nibHead of Marketing: Chris Donald
Group Manager - Brand and Content: Cate McNeil
Marketing Campaign Manager: Ryan Meredith
Creative Agency: BWM Isobar
Executive Creative Director: Marcus Tesoriero
Executive Strategy Director: Aaron Martin
Creative Director: Jack Delmonte
Creative Director: Iggy Rodriguez
Art Director: Justin Borromei
Copywriter: Brandon Piggott
Client Services Director: Sophie Lander
Group Account Director: Evaan Miocevich
Account Director: Jessica Walley
National Production Lead: Lauren Reilly
Integrated Producer: Jess Campbell
Integrated Producer: Jack Caldwell
Production Company: Collider
Director: Damon Cameron
EP: Karen Bryson
Producer: Alex Taussig
DP: Aaron McLisky
Illustration: Collider Studio
Animation: 21-19, The Jacky Winter Group
Post Production: ARC
Editor: Drew Thompson
Colourist: Ben Eagleton
Production Company: Collider
Director: Damon Cameron
EP: Karen Bryson
Producer: Alex Taussig
DP: Aaron McLisky
Illustration: Collider Studio
Animation: 21-19, The Jacky Winter Group
Post Production: ARC
Editor: Drew Thompson
Colourist: Ben Eagleton
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