Landor & Fitch Australia has partnered with nib health funds (nib) to launch a refreshed brand to reflect the insurer’s transition to a proactive health partner for members.
The new branding demonstrates how nib is roviding genuine and personalised experiences tailored to each member’s health journey.
The transformation includes a new brand strategy, portfolio architecture, brand identity and brand voice.
Landor & Fitch Australia developed a warm and human visual identity for nib. From an updated brandmark, through to a fresh colour palette, photography style and illustrations that bring a relatable and human personality to the brand.
World renowned illustrator, Sebastian Curi, also developed bespoke illustrations to inject a fresh personality and authenticity into the brand.
Trish Folan, General Manager of Landor & Fitch Australia: “nib was seeking to transform their brand to match their business ambition: that is, to become a trusted health partner to their members.
"It’s not every day you get to transform a brand like nib, but we’ve had a great partnership with the nib team, and that’s reflected in the work – we’re incredibly proud.”
Chris Donald, Head of Marketing at nib: “Landor & Fitch Australia have created a fresh, warm and human brand for nib. It perfectly reflects what we’re trying to achieve as a business and a brand.
"We want to reach more people, help them better understand their health, the choices they can make and support them along their journey. In helping to reshape the nib brand, Landor & Fitchhave set us up to achieve this goal now and into the future.”
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