The Media Federation of Australia has announced finalists of the 2024 NGEN Award.
They are:
Jasmyn Dawkins, Initiative
Cassandra Deegan and Charlotte Israili, Match & Wood
Marcus Billingham-Yuen and Angelina Das, News Corp
Caitlin Watters and Kate Brown, UM
The NGEN Award gives media professionals with less than five years’ experience the opportunity to create positive impact, and showcase their skills and develop their capabilities, by responding to a real brief to solve a charity client communication challenge.
This year’s charity is Dress for Success NSW & ACT, with a campaign objective of increasing client numbers across all of the organisation’s services. Through its signature Styling service and Career Support offerings, Dress for Success aims to help women overcome bias and discrimination when entering or re-entering the workforce.
For the first time this year, the top scoring NGEN entrants were invited to present to a panel of judges in Sydney and Melbourne within four hours of being informed they had made it to the judging round – gaining valuable experience in presenting and responding to a tight deadline.
“As always, the NGEN Award cemented for me that the future of our industry is in great hands," Melanie Aslanidis, head of NGEN, said.
"The NGENers who presented on NGEN Award Day demonstrated astute strategic thinking, bold creativity, confident storytelling skills and passion for living up to our industry’s We Are The Changers purpose. We’re excited to watch you supercharge your careers through the NGEN Award and the NGEN program.”
Samantha Lee, marketing, communications & digital manager at Dress for Success NSW & ACT, said the presentations were truly inspiring, showcasing the creativity and strategic thinking of the NGEN finalists.
"The NGEN Award has highlighted our mission and amplifies our efforts to empower women to a brighter, more independent future," said Lee.
The winners will be announced at the 25th MFA Awards, September 19, at White Bay Cruise Terminal, Sydney.
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