OzTAM has announced demand-side platform (DSP) Nexxen as the latest partner for VOZ Streaming.
Following a trial, Nexxen DSP is now ready for trading on VOZ Streaming, joining existing partners Xandr and The Trade Desk.
Together, these adtech partnerships cover the majority of programmatic trading in Australian agencies.
OzTAM CEO Karen Halligan said the team is excited to welcome Nexxen to VOZ Streaming, marking a key milestone in VOZ Streaming’s expansion.
"Nexxen’s significant reach, particularly with independent media agencies, combined with our existing partnerships, continues to solidify VOZ Streaming as the go-to service for programmatic BVOD trading,” Halligan said.
Nexxen, VP platform and client services APAC Janice Chan said the brand looks forward to bringing more scalable and precision-driven solutions to advertisers across Australia through partnership with OzTAM.
"We’ve long been committed to providing advertisers with the tools they need to seamlessly plan, activate and measure TV across channels, and our integration with VOZ Streaming marks a significant step in enhancing our flexible TV solutions – empowering our clients and partners to drive results in the fast-converging TV landscape," Chan said.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.