Unified advertising technology platform Nexxen has partnered with music network Vevo.
By partnering with Nexxen’s supply-side platform, Nexxen SSP, Vevo is growing its programmatic footprint, granting a wider variety of advertisers access to its premium inventory, particularly across CTV.
Vevo's extensive library of 900,000+ music videos – available across YouTube, the Vevo TV app and its live channels (e.g. free ad-supported streaming TV) – garners approximately 25 billion views worldwide each month.
Collaborating with Nexxen empowers the network to leverage its vast inventory more effectively – driving additional demand through direct relationships, offering comprehensive deal capabilities and providing self-service tools. By enhancing audience targeting with its unique data, Nexxen is also boosting Vevo’s programmatic monetisation efforts.
Nexxen's VP of business development, John Rogers, said the company is thrilled to be able to count Vevo – an incredibly well-known music video network – among its premium publishing partners.
“Not only can our teams help Vevo elevate the value of their inventory, this new partnership also expands our audience reach and enhances the scale of our quality owned and operated content," he said.
Vevo's EVP of global sales, Rob Christensen, said the network is the bridge at the center of the advertising landscape, connecting marketers with pop culture through streaming music television.
“With Nexxen’s unique tech offerings and incremental demand, we’re opening up Vevo's sought-after ad inventory to new buyers, while continuing to drive our programmatic business forward," he said.
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