Tanja Williams.
Nexxen has launched its TV Planner in Australia, a tool that aims to enhance the efficiency of advertisers’ linear and digital TV campaigns.
Powered by automatic content recognition (“ACR”) data, Nexxen’s TV Planner features detailed planning insights across campaign elements, such as market (metro cities), seasonality (monthly trends) and demographics (age groups), allowing for a strategic and comprehensive approach to targeting and engagement.
The tool supports large-scale planning, thanks to its ACR data from 1.3 million opt-in devices, representing the largest planning panel in Australia. It also utilises artificial intelligence to recommend budget allocation across linear and digital TV environments, enabling advertisers to refine their investment strategies by analysing ad spend and co-viewership.
As one component of Nexxen’s TV Intelligence, the TV Planner is supported by a full suite of activation and measurement solutions, available to execute and validate planning insights
Nexxen's head of client success for APAC, Tanja Williams, said according to eMarketer, 70.2% of Australians now engage with digital video content at least once a month.
"This growing multi-device streaming habit has disrupted traditional TV models, making tools like Nexxen’s TV Planner crucial for efficiently targeting and reaching audiences,” she said.
“In this evolving media environment, our TV Planner not only optimises media spend but provides broader market insights, enabling more strategic decisions and maximising impact.”
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