Independent digital agency Next&Co has been appointed to SEO strategy for two arms of Australian ecommerce business New Aim, as the company continues expansion into the Asia-Pacific market.
Next&Co will work on SEO for New Aim’s online furniture brand Artiss and its B2B marketplace Dropshipzone, following a competitive pitch process facilitated by marketing consultancy Hustle.
New Aim is an Australian private ecommerce company, who uses proprietary technology to improve procurement, supply chain management, multichannel integration, and product and price decisioning.
Since 2005, New Aim has partnered with some of Australia’s most beloved brands, including Bunnings, Myer, Woolworths, MyDeal, and Catch, delivering products to more than 50% of households nationwide.
Headquartered in Melbourne, New Aim has 100,000sqm of warehouse space across nine local facilities, shipping more than four million products in FY21 alone.
New Aim’s B2B marketplace Dropshipzone is designed to enable SMEs to start and scale their ecommerce offering, into a B2B marketplace enabling Aussie retailers to dropship from local suppliers without the hassle of managing inventory, packaging, or shipping.
New Aim, head of brand, John Barkle, said: “I had a very specific idea of the kind of agency I was looking for - I am not a fan of the archaic agency/client relationship model and fortunately neither was Next&Co.
“They needed to be able to see the size of the opportunity in Dropshipzone and be as genuinely excited as we are about its potential for Aussie SMEs and combine that excitement with a best-in-class SEO strategy.
“In John Vlasakakis, Nick Grinberg and their team of superstars, Next&Co ticked all of our boxes and will become valued members of the team as we share the ownership of growing the Artiss and Dropshipzone brands.”
Next&Co co-founder John Vlasakakis, said: “We are thrilled to be working with the New Aim team - their recent expansion into the New Zealand market is indicative of their innovative offering and ability to provide real solutions for SMEs through to well-established, large-scale Australian brands.”
Hustle director Edward Wormsley said: “Hustle ran a competitive pitch process, and we were delighted at the enthusiasm and responses from all agencies involved in the process.
“Next&Co was selected to be part of the pitch process given their merit and deep experience in SEO - we look forward to seeing the partnership grow.”
The New Aim win follows Next&Co’s recent win of the media and marketing account for Ahoy Club, the Malouf-owned global super yacht charter business.
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