Independent media agency Next&Co has been appointed as the end-to-end media agency for Australian jewellery company Bevilles, initially leading media strategy, planning and buying for its upcoming holiday sales campaign.
Next&Co will be responsible for delivering a multi-platform Black Friday and Christmas campaign for the jeweller, with a focus on raising brand awareness and driving in-store sales.
As part of the Bevilles holiday campaign, Next&Co will provide end-to-end media strategy, planning and buying, across radio, out-of-home and digital audio.
Next&Co co-founder, John Vlasakakis, said: “Bevilles has a proud history in the Australian jewellery sector, having successfully operated since the 1930s, and continued to grow and evolve. We’re excited to be partnering with Bevilles at such a pivotal time for the business as they head into their critical Q4 holiday season."
The Bevilles win comes on the back of several recent appointments for the agency, including the Malouf-owned global superyacht charter business Ahoy Club, leading Australian ecommerce business New Aim, Australian rural supplier Combined Rural Traders and agricultural service provider Nutrien Ag Solutions.
The appointment is effective immediately.
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