NEWS IN BRIEF: 28 March 2011

By AdNews | 28 March 2011
 

Photon launches sustainability firm
Photon Group has launched a environmental and sustainability consultancy firm called CPR Sustainability in a bid to ape similar offerings in Europe and the US. CPR Sustainability will be led by general manager Sophie Hughes, a regional ambassador of Al Gore's Climate Project. CPR Sustainability is part of CPR Communications, a Photon-owned public relations firm.

Entries open for IAB Australia Awards
Entries have opened for the 2011 IAB Australia Awards, with agencies and marketers being invited to submit entries for the best Australian interactive advertising campaigns of the past year. Entries close on Thursday 5 May. Twelve categories are being offered in 2011, including two new search marketing categories.

Whybin TBWA Group launches Eleven PR
Whybin TBWA Group has launched a PR Firm in Australia called Eleven PR, based in Sydney. Former One Green Bean senior account director Rob Lowe will lead the Sydney office. The PR organisatiopn was first launched in New Zealand in 2006.

Draftfcb New Zealand cleans up at Caples

At last week's John Caples International Awards for direct and digital marketing held in New York, Draftfcb Auckland pulled in the most awards, with four golds, two silvers and a bronze, as well as five finalists.

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