News Corp Australia has announced Harvey Norman, Woolworths, Omega and Stan Sport as key commercial supporters of its Paris 2024 Olympic coverage.
Harvey Norman continues its support through the Paralympic Games.
ASICS is also onboard, helping to dress the 45-strong editorial team on the ground in Paris.
News Corp Australia's MD for client partnerships, Lou Barrett said not only will partners be able to connect with audiences in the lead up to the Games and during the action, but they will stay with the publisher long afterwards when its experts tell the stories that go beyond the live events.
“The time difference between Paris and Australia means our audience will wake up and check our news sites straight away to see all the action they missed overnight which is a significant benefit to our partners. We have created tailor-made solutions giving clients much more meaningful integration, ensuring unrivalled visibility, reach and engagement," she said.
News Corp Australia is an official team partner for both the Australian Olympic Committee and Paralympics Australia.
Coverage will feature across News’ metropolitan and regional mastheads, CODE Sports, The Australian, news.com.au, kidsnews.com.au and kidspot.com.au. The coverage will also be extended to prestige and lifestyle titles including Vogue Australia, GQ Australia, delicious., Body+Soul and Escape^.
News Corp Australia's national deputy sports editor and sports commercial editor, Tim Morrissey said the coverage at News goes beyond sport and beyond the headlines.
"We are also able to give our audiences insider knowledge and behind the scenes stories from Parisian life, covering the best in fashion, art and entertainment, along with where to stay and eat," he said.
"This is the first time sport and luxury will intersect on a truly global scale and offers brands an unprecedented opportunity to capitalise. Our titles will be the premium lifestyle destination for Paris 2024.”
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