News Corp Australia today unveiled the News Health Network, redefining the company’s health and wellness offering.
Uniting News Corp Australia’s health brands and verticals under the News Health Network banner, complemented by advanced audience targeting capabilities and custom produced health, wellbeing and beauty content, clients will be able to access a 5.7 million monthly audience of health intenders at scale.
The News Health Network includes mass market health with Body+Soul, health specialisation verticals across Taste.com.au Eat Real and Kidspot.com.au, news.com.au Lifestyle, and health news in the company’s state mastheads. It combines the audience power of this ecosystem of brands across print, digital, video content, podcasts and social channels.
Fiona Nilsson, MD of food, health and travel at News Corp, said the health category has seen incredible growth over the past 12 months.
"To ensure we’re well equipped to meet this development we've deep-dived into the health and wellness landscape to truly understand the opportunities it presents for both consumers, and our commercial partners," she said.
“Health is a space where we have long-established credentials. We have built the foundations for the News Health Network from a collection of insights and feedback about the market, alongside the results from some landmark research, to deliver a powerful proposition to market.
"The Network is underpinned by the credibility and expertise of our brands, with limitless ability to reach target audiences, and our custom content capabilities across Medium Rare, Suddenly and Visual Domain.”
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