News Corp Australia is launching a new magazine in Sydney and Victoria.
The new titles are based on the longstanding QWeekend in The Courier Mail and the SAWeekend in The Advertiser. Both the QWeekend and SAWeekend will receive a refresh and extend into the Herald Sun and The Saturday Telegraph, where it will be called VWeekend and Sydney Weekend.
The four news-based magazines will each retain their own state-based identities and will be overseen by national editor-in-chief Laura Chalmers.
They will feature in-depth stories on the big topics in each state, human interest stories and profile interviews, as well as practical tips on making the most of weekends, including food and travel, books, tech, fashion and local events.
“This investment we’re making in our journalism means we can now offer our readers and advertisers a national suite of magazines across our weekend mastheads that allows them to own the weekend like never before,” says national weekend editor Mick Carroll.
“Through the new magazine advertisers now have the opportunity to spread their messages to an audience of more than five million readers across the entire weekend both nationally and locally.”
The Saturday magazine would be an addition to the existing weekend magazines that feature in the company’s four Sunday mastheads: Body+Soul, Escape, Stellar and The Binge Guide.
“We know there is an audience for premium, long-form journalism and that is what these magazines will do - tell the biggest stories in their state using a pool of award-winning writers from across the company,’’ Chalmers says.
“While delivering a premium print product, we will also be proudly digital-first, commissioning content we know will drive engagement and selling it throughout the week to our highly engaged online audience.''
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.