With just one month to go until Black Friday and Cyber Monday, News Corp Australia has launched an integrated, multi-platform campaign, leveraging both its digital and print assets.
The campaign is underpinned by News’ dedicated e-commerce platform, news.com.au checkout.
News.com.au checkout will offer over 10,000 curated deals across various categories as well as product reviews, advice and the ability for consumers to purchase directly without leaving the platform.
‘Breaking News’ alerts will be replaced with ‘Breaking Sales’ real-time updates as the live shopping event unfolds, allowing consumers to find deals.
A 12-page wrap in The Daily Telegraph, Herald Sun, The Courier-Mail and The Advertiser will highlight the best deals across key categories as selected by news.com.au checkout. The wrap will be published in the lead up to Black Friday and Cyber Monday on November 22.
News Corp Australia’s national head of retail and digital growth, Jessica Gilby, said the all-of-network strategy serves two purposes.
"Firstly, it empowers Aussie consumers to navigate the rising cost of living by highlighting smart spending opportunities, strategic gift planning and value-focused household purchases," she said.
"While for our retail partners, this strategy ensures they are part of this critical sales conversation, so when shoppers are ready to spend, their brands will be front of mind.”
Other News brands taking part in the network-wide campaign include The Australian as well as prestige and lifestyle titles including Vogue Australia, GQ Australia, Escape, Body+Soul, Taste.com.au and Kidspot.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.