News Corp Australia will next week at its annual D_Coded marketing event reveal a new proposition called Total Commerce where data, content, technology, measurement and attribution are combined.
The D_Coded presentations will feature guest speaker, Quentin George, partner and leader of commerce media practice at McKinsey & Company, US. The co-author of a McKinsey research paper, Commerce Media: The New Force Transforming Advertising, he will provide insights into how media, commerce, technology and marketing are converging into one industry.
D_Coded will involve a series of live presentations around the country, held across four days in Sydney, Melbourne, Adelaide and Brisbane, for News Corp Australia’s clients, partners, marketers, media executives and digital specialists.
News Corp's MD of national sales Lou Barrett said: “Great content can inspire action for our commercial partners and we will reveal how we are innovating with technology to turn our unmatched engagement into commercial outcomes for clients and their brands.
“We will also make a series of announcements around the significant evolution of our data capability, publisher-first data partnerships and world-leading technology at the event.”
News Corp's MD of client product Pippa Leary said: “At this year’s D_Coded we look forward to presenting our new content-powered commerce offering, showcasing to marketers how they can leverage our data and technology to get high-intent audiences to notice, want and buy their brand or service."
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