News Corp Australia has appointed Adam Kron, a senior executive at pure-play local digital retailer Kogan, its inaugural director, ecommerce.
Before being Kogan’s director of growth, Kron was executive general manager and chief strategy officer at The Catch Group, now part of Wesfarmers .
He has also served in similar roles at Temple & Webster, prominent in the e-commerce home category.
Kron: “News Corp Australia’s unrivalled connection with Australians through its audience reach and commercial affiliates creates an outstanding opportunity to create the nation’s leading e-commerce destination.”
News Corp Australia’s CFO Michael Ford said Mr Kron would bring a deep level of expertise to help coordinate and expand existing e-commerce operations to build on the company’s commitment to be client-first and audience-led.
“Adam will bring his considerable experience to help us use our data smarter to deliver razor-sharp and niche consumer insights on behalf of clients and to create unique and differentiated experiences to benefit our audiences,” Ford said.
“Audiences are increasingly purchasing online and are looking for confidence, convenience and speed of transaction in the type of trusted environments we provide.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.