News Corps campaign for the Heart Foundation, Stopping Australia's Worst Serial Killer, won five sections at the 2019 New Media Awards.
The campaign, created by News Corp’s media and marketing division Newsamp, and creative agency Host/Havas Australia, taps into the current popularity of true crime stories by highlighting that heart disease kills 51 people a day.
It scored significant early wins, including plans for a Medicare-funded Heart Health Check that will save more than 9,000 lives over five years.
At the NewsMediaWorks awards, the campaign picked up wins for:
- BEST EXECUTION OF INTEGRATED ADVERTISING FOR A CLIENT
- BEST EXECUTION OF NATIVE ADVERTISING FOR A CLIENT
- BEST EXECUTION OF INTEGRATED ADVERTISING FOR A CLIENT
- BEST INNOVATION FOR AN ADVERTISING CLIENT
- BEST COMMUNITY OR SOCIAL-PURPOSE INITIATIVE
The campaign hs been described as a great case study of working together with the media to cut through to consumers and government to make a positive impact on the Australian community.
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