News Corp is reportedly exploring selling Unruly, a digital and social video advertising platform which handles the media group’s inventory.
Sky News in the UK says potential buyers are likely to include other players in the video advertising market.
The channel says: “Sky News can exclusively reveal that News Corp has hired bankers to oversee an auction of Unruly following a number of unsolicited approaches about a potential takeover.”
The media group bought Unruly for GBP 114 million in 2015.
At the time, Robert Thomson, CEO of News Corp, said: “Unruly complements our traditional editorial and commercial expertise with contemporary insight into how people read, watch, buy and sell in the digital era.
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