Twitch has strengthened its ANZ sales team with several new hires.
Hamish McPhee joins Twitch as an account director for the Victorian and South Australian markets following a nine-year tenure in News Corp’s national sales team in Melbourne, most recently as group sales director.
McPhee joins account director Adam Lung and account manager Michael Ison who are in the market managing commercial partnerships across ANZ.
Interviews are underway for another Sydney-based account director to look after growing clientele in New South Wales, Queensland, and Western Australia.
The new hires will work with Ricky Chanana, head of sales ANZ, helping to connect brands with Millennial and Generation Z audiences.
“Since kicking off ANZ operations seven-months ago, the team has gone from strength-to-strength and we’ve seen record-high levels of engagement in streamers, viewers and hours watched," Chanana says.
"With the expansion of our sales team, we’re eager to continue this momentum and solidify Twitch’s position as a ‘must-have’ channel for brands, advertisers and media alike.”
Since regional operations launched in January 2020, Twitch’s ANZ sales team has grown by 125%.
It has run campaigns with the likes of Sony, Dell, Mars Wrigley 5 Gum, Dare Iced Coffee and UnLtd, and cemented partnership deals with brands such as the National Basketball League.
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