News Corp's premium food-lifestyle brand delicious. has unveiled a new weekly section in News Corp Australia’s state and regional mastheads.
The dose of delicious. content will cover Eat Out news – with all the most recent openings and announcements – food, drinks and dining trends, food-inspired travel news, seasonal and topical recipes from the delicious. team and high-profile chefs and cooks, and a weekly column by Matt Preston.
Along with an always-on digital and social strategy and an updated suite of regular newsletters, the new content also enhances the brand’s content ecosystem at scale for readers and advertisers.
delicious. content director Krysia Bonkowski said as the network's audience grows and evolves, so does delicious.
“Between the new weekly print pages and daily digital content, we have an incredible opportunity to engage with Australians as never before, always ready with recipe ideas, the latest openings and events, food and drinks news, trends analysis, travel inspiration and so much more," said Bonkowski.
“Food is such an important part of life – it’s the best part, if you ask us – and we are so excited to make every day more delicious. for more people.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.