Independent video content agency Bohdee has appointed Cody Pearson head of partnerships.
Cody, most recently the head of the News Corp-owned Suddenly, will oversee the launch of a new responsible media platform being developed by television producer Adam Boland. The platform will house content verified by an independent panel, meeting the needs of both audiences and brands.
Pearson's previous positions at News Corp included network partnerships director across Food Corp, Families and Lifestyle, and commercial manager for The Australian.
“The business model has a strong, values-driven purpose to hero Australia’s leading innovators, scientists, and corporates in the environmental and sustainability sectors who are genuinely making a difference," Pearson said.
Boland said the next step in Bohdee's journey is creating a dedicated audience-facing platform for authentic stories about the world of tomorrow.
"I’ve never felt meaningful content needs to be boring," he said.
“I think we’ve perfected a unique offering that overcomes some of the current challenges in the space. Cody is the right person to take that to market.”
Pearson is the first of several senior appointments set to be made by Bohdee, including a new creative director, and a new head of audience strategy.
Bohdee was founded by television producer Adam Boland and former Ten Network chairman David Gordon. The company’s strands include video production, content strategy, and Chinese-language editorial.
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