News Corp Australia executive Amanda Spackman has been appointed vice-president of global strategy for News Corp in New York.
Zac Skulander will take over her role as general manager of product & partnerships for The Australian & Prestige.
Spackman will have responsibility for the growth of global advertising and tech platforms partnerships, working closely with stakeholders across multiple business units (including Dow Jones, Realtor, HarperCollins, News UK and News Australia).
Spackman has played a key role promoting The Australian and Prestige brands including Vogue Australia, Vogue Living and GQ Australia.
For the past eight years, Skulander has worked closely with the editors and commercial teams across News Corp Australia’s mastheads and titles as head of brand planning.
Most recently, he drove the development of the Now's The Time campaign platform for The Australian and Get a Read On brand platform for the state-based and regional titles.
MD of The Australian & Prestige Titles, John Lehmann, said: “Both Amanda and Zac are proven performers within our business and it’s great to have the depth of talent to fill these important roles from inside the company.
“I’ve worked closely with Amanda for the past three years and admire her passion for our brands and audiences and her innovative approach to solving client needs - attributes that I'm sure will serve her well in New York.
“Zac is a highly engaged, results-focused media executive who has developed strong relationships across our business and within the media industry. I’m sure he will play a major role in continuing The Australian’s growth as one of the nation’s most trusted media brands.”
Both roles start later this month.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.