News Corp Australia has unveied the first stage of a major editorial and marketing campaign exploring the state of the nation’s education system, addressing the challenges facing classrooms and how to best support teachers.
The first of the three-part series launches tomorrow with Schools Hub - a data-rich interactive tool featuring the NAPLAN performance of schools over the past five years backed with news stories and analysis from News Corp Australia’s team of education reporters.
Among a range of critical issues, the series will reveal and debate the nation’s fastest growing schools, student/teacher ratios and the wealthiest and poorest schools.
When school returns, the campaign’s second phase steps-up on February 20 with Best In Class - a national advocacy campaign offering solutions to address what can be done to reverse the decline of Australia’s children in global academic rankings.
At the same time, News Corp will launch Australia’s Best Teachers, celebrating the most inspiring teachers and principals and the life-changing differences they make to young lives every day, despite the profession facing critical shortages.
Ben English, editor of The Daily Telegraph, said: “We’ve engaged face-to-face with the experts - nearly 30 of the country’s top university Vice Chancellors - and set up a News Corp Education Advisory Council to address our education system’s strengths, weaknesses and opportunities..
“We’ve also undertaken qualitative and quantitative primary research involving teachers, parents and students to unpack the current state, motivations, issues and challenges within the education category.
“Our journalism will help parents make the right decisions about their childrens’ education whether it’s about student outcomes, value for money or other key factors such as funding, fees and class sizes.”
Schools Hub is available across News Corp’s state-based, regional and hyperlocal mastheads, including The Daily Telegraph, Herald Sun, The Courier-Mail, The Advertiser, Gold Coast Bulletin and Geelong Advertiser.
The campaign is supported by a multi-platform, integrated marketing strategy across News Corp Australia’s digital brands, including Kidspot and Kids News, as well as print, radio, out-of-home advertising and social media.
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