News Corp Australia's latest round of redundancies has claimed Michael Desiere, with 22 years at the media group, who headed s
Desiere, whose last day is June 14, told AdNews being made redundant was an unexpected turn of events.
"However, I'm choosing to view this as an opportunity to reflect on my journey and explore new avenues for personal and professional growth," he said.
As for what's next, Desiere said that while he's still processing this change and exploring various options, he is excited about the opportunities that lie ahead.
"With the invaluable experience I've gained over the past two decades at News, I'm eager to apply my skills and knowledge in new contexts, whether within the media industry or in uncharted territories," he said.
"For now, I'm taking time to reflect and plan my next steps, close off any outstanding News Corp responsibilities and I look forward to sharing more as my future plans take shape."
He began at the company with News Advantage in April 2002, working his way up to take on various advertising sales manager roles looking after different parts of Sydney.
Desiere said that over his two decades at News, the media landscape has undergone a seismic shift.
"The rise of digital media, social platforms, and data-driven strategies have fundamentally transformed how we engage with audiences and clients. News Corp has consistently adapted to these evolving dynamics, emphasising innovation and investing in technology to maintain its position as a leader in the industry," he told AdNews.
News Corp’s global revenue fell 1% to $US2.42 billion in the March quarter, driven by sliding advertising. Advertising revenue across the group fell almost 9% to $US358 million in the March quarter.
In the News Media division, revenue at News Corp Australia fell 10%, driven by lower advertising revenues, and dragged down by an $8 million, or 4%, negative impact from foreign currency fluctuations.
Print advertising was lower at News Corp Australia and digital advertising was down mainly driven by a decline in traffic at some mastheads due to "platform related" changes.
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