News Corp is the latest publisher to launch a female-focused site, with the publisher launching RendezView, an opinion site featuring female writers from the News Corp stable.
RendezView launches on the same day as Debrief Daily, the latest site to join the Mamamia Women's Network.
Debrief Daily won't be the only competition for the site with Fairfax having female-focused site the Daily Life in its stable, and magazine publisher Bauer is primed to launch its digital women's network on 1 April.
News Corp has described its newest site as: “The meeting place for news-making views”, with the site to be edited by former opinion editor at The Daily Telegraph, Sarrah Le Marquand, will include well known contributors from the Herald Sun, The Daily Telegraph, The Advertiser, The Courier-Mail, The Sunday Telegraph and NT News.
In addition to daily opinion articles RendezView will feature additional content written by News Corp’s commentators, reporters and feature writers as well as from guest contributors.
RendezView editor Sarrah Le Marquand said: “RendezView offers a unique platform via which we can showcase the talents of a diverse range of women from across News Corp who are well known for insightful, lively and sometimes controversial views that trigger conversation.”
When talking to AdNews previously about the Daily Debrief offering, Mamamia founder Mia Freedman said that as she moved into her next stage of life she felt no traditional media was speaking directly to her.
“Mamamia came about from me spending 15 years in women’s media and there wasn't any media on any medium that was speaking to me and catering to my interests. So fast forward seven to eight year and it's now gone from a personal blog to a network of women's websites. There are three sites that we've done now and I'm starting to get that feeling again,” she said.
It isn't just readership that is driving these sites to launch with national sales director for the Mamamia Women’s Network, Kylie Rogers previously telling AdNews that when it comes to advertisers the site aims to have an advertiser owning all of the six verticals of the site.
“We genuinely have enough interest to lock six away before launch,” she said. “Everything from FMCG to telecommunications, to retail or automotive - and insurance is a hot category, so we’ve tried to accommodate everyone.”
“There are a couple of advertisers talking to us about working across the site, and as long as it doesn’t effect the others who own the verticals, we should be able to accommodate that.
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