News Corp Australia’s client partnerships division has created a trio of leadership roles within its client growth and experience team.
The roles will lead the commercial strategies across key sectors including retail, travel, and health, wellness and beauty.
They will work closely with industry bodies and brands to build strategic partnerships between News and key clients to create mutual value and growth.
Under the direction of GM Renee Sycamore, the client growth and experience team helps clients link the company’s suite of assets including content, commerce, digital, data, and product, as well as News’ commercial content agencies Medium Rare, Suddenly and Storyation.
National head of digital, Jessica Gilby, has been promoted to national head of retail and digital growth. She will specialise in leveraging the company’s digital ecosystem to capture relevant reach and drive consumer engagement, developing client solutions across the key pillars of content, commerce and data to deliver measurable growth for retail partners.
Group sales director, Emily Ross, has stepped up to national head of travel, with a view of strengthening News’ overall value proposition for advertisers across its Travel Network, with titles including Escape, news.com.au, Travel and Travel+Luxury.
She will focus on innovations in video, data and commercial content to support the business growth of clients.
Client solutions director, Brittany Daniel, has been elevated to group industry lead for health, wellness and beauty. She will strengthen News’ proposition for advertisers and create bespoke partnerships, sharing industry and market feedback and driving national revenue growth within the category.
Sycamore said News' clients tell the company it has great assets.
"Our team creates solutions that bring those assets together seamlessly, and identifies new opportunities beyond the traditional media-buy,” she said.
“By aligning our leadership with specific sectors like Retail, Travel, and Health, Wellness & Beauty, we will provide more focused and effective support, helping clients navigate the evolving market landscape. Our goal is to drive measurable results that not only benefit individual businesses but also contribute to the broader growth and innovation within these industries.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.