Kerry Warren.
News.com.au today launched the second The Great Aussie Debate, a nationwide survey to discover what makes Australians tick, from the light-hearted to the serious, and everything in between.
Over the coming weeks, news.com.au will invite its audience of more than 12 million Australians to answer questions designed to reveal fact from fiction, exploring the nation's habits and behaviours as well as share their views on a range of topics across finance, parenting, dating and sex, sport and health.
Questions will include the likes of 'What salary do you need to be ‘rich’ in Australia in 2025?', 'Do you answer your boss' calls/texts/emails after hours?' and 'What is Australia’s premier sporting event?'.
News.com.au editor Kerry Warren said in 2023, it took less than two weeks to get 50,000 responses to the 50-question survey.
"This year, we're back, to take the pulse of all Aussies as we confront an ongoing cost-of-living crisis, geopolitical unrest and another federal election," she said.
"But while we're asking Aussies the big questions, we're also getting stuck into some lighter ones, that cut to the heart of what it means to be Australian in 2025, and I can't wait to see how the nation responds."
Ahead of this year’s The Great Aussie Debate, news.com.au took a pulse survey of 1,870 respondents to get an early feel for some of the burning questions.
Findings include sentiment for Australia Day is particularly strong among Boomers (81%) and older Australians aged over 75 (84%), but this attitude isn’t shared by younger generations, with only one in four twenty-somethings planning to observe the day.
Australians aged over 75 (56%) and Boomers (42%) make up the majority of Australians who believe working in the office full time is best, whereas flexible work is still favoured by younger workers; though one in four Gen Z and Millennials agree with their grandparents and are anti-working from home.
News.com.au journalist Andrew Bucklow said The Great Aussie Debate offered a rare glimpse into the raw thoughts of everyday Australians.
“Everyone sees Australia through a different lens, and this survey invites us to share our differing opinions,” he said.
“That’s what makes our nation great – we’re rich in diversity, so I’m excited to see how these different perspectives clash and converge. This will truly spark a thought-provoking conversation.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.