News Corp Australia will unveil an all-new Body+Soul this Sunday ( February 12) featuring an updated editorial offering, fresh design and rebranded with a new masthead across the company’s state-based Sunday mastheads and digital, social and audio channels.
Research conducted by News Corp Australia, in collaboration with strategic research agency The Lab, showed that the collective definition of wellbeing has shifted dramatically and is broader than ever before, informing Body+Soul’s new direction.
This Sunday's issue of Body+Soul features an exclusive cover story with former world champion surfer Mick Fanning and his son Xander. As well as curating science-backed content on how to stay mentally and physically strong across all Body+Soul channels, the issue will also kick off an always-on editorial content pillar, Body+Soul #BeStrong, profiling Australians who capture the true spirit of what health and wellness means today.
The launch is being supported by a multi-channel national marketing campaign that will run across digital, print, radio, social channels, and subscription TV.
Kerrie McCallum, News Corp Australia’s editorial director of premium food, health and travel, said: “In the pandemic we experienced major shifts in attitudes to mental and physical health, and we’ve responded by adapting the Body+Soul format and the masthead accordingly.
“Body+Soul is also set to be even more multi-platform to meet the changing needs of our consumers and advertising partners. We have plans to expand the brand further off the page and screen by building out our audio, video, ecommerce and event offerings.”
Jacqui Mooney, Body+Soul editor-in-chief, said: “Happiness, balance, resilience, longevity and strength are now considered key to living a good life, with mental and physical fitness an equally important part of the wellbeing mix for today’s health consumer. Whether we’re covering sex, strength training, superfoods or the latest sneakers, Body+Soul believes being healthy shouldn’t be hard, or feel hard.
“Our objective as a brand is to deliver trusted, credible service journalism from leading experts in health and wellness, with one simple but powerful mission – to help our rapidly-growing audience look better, feel stronger and live longer.”
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