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News Corp's Natalie Grabbe, General Manager Client Partnerships VIC, and Ian Paterson, General Manager Client Partnerships NSW.
News Corp Australia has been named Sales Team of the Year at the AdNews Agency of the Year awards.
"Winning AdNews Sales Team of the Year is a massive honour and a testament to the dedication, passion, and innovation that drive the National Client Partnerships team at News Australia," said Lou Barrett, Managing Director - Client Partnerships.
"Being recognised by senior marketers and CMOs across the industry reinforces our client-first mantra and unwavering commitment to delivering data-driven, high-impact solutions that drive growth.
"I’m incredibly proud of our 450-strong team, whose relentless focus on excellence, creativity, and collaboration makes achievements like this possible. This award belongs to every one of them.
"A heartfelt thank you to AdNews for this recognition and a special congratulations also to Tracy and James Yaffa on Yaffa Media’s remarkable 100-year milestone. Your legacy of independent publishing and industry leadership is truly inspiring."
The award was accepted by Ian Paterson, General Manager Client Partnerships NSW, at a long lunch event in Sydney.
"Winning Sales Team of the Year is a testament to the dedication, innovation, and client-first approach that drives the National Client Partnership team at News Corp Australia," he said.
"With a team of over 450 passionate professionals, we are relentless in delivering data-driven, high-impact solutions that help our clients grow and thrive. From small businesses to national brands, our mission has always been to push boundaries, harness the power of digital, and create meaningful connections that drive results.
"This award is a reflection of the incredible partnerships we’ve built, the game-changing initiatives we’ve led, and the extraordinary team culture that fuels our success. A special thank you to Lou for her leadership, to our partners for their trust, and to every member of our team who brings their expertise, energy, and creativity to everything we do.
"We’re proud of what we’ve achieved—but even more excited about what’s next."
Finalists for Sales Team of the Year were JCDecaux Australia; Man of Many and Pinterest.
AdNews Agency of the Year is sponsored by PubMatic, Google, Boomtown, Quantcast, NEXXEN, Bigdatr, Pure Locations, Vistar Media and associate partner Outdoor Media Association (OMA).
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