News Corp Australia today launched The Growth D_Stillery, a research and intelligence service with consumer insights to help marketers navigate brand challenges, anticipate consumer trends and understand where best to invest.
News Corp Australia’s Director, Growth Intelligence Centre Dan Krigstein said the new offering partners with the best and brightest market researchers from across the globe and also plugs into News Corp Australia’s proprietary data sets, some of the largest in the country.
“The Growth D_Stillery will provide marketers with in-depth, up-to-date insights into consumers; what motivates them and what keeps them up at night,” said Krigstein.
“Through The Growth D_Stillery, we will roll out commercial thought leadership content that taps into key insights and research. We will reveal the mind and mood of consumers and how they’re spending their money right now, and also showcase strategies for brands and marketers to harness this information to grow their business.”
Managing Director National Sales Lou Barrett said: “Marketers will need to work harder than ever to retain existing customers but there has never been a better time to grow, and create new value for our brands.
“In launching The Growth D_Stillery we have set up a centre of excellence for clients, to deliver best-in-class consumer insights and help them navigate their brand challenges. We recognise that we have a role to play in the brands we support, and our investment in this new offering for marketers is us walking the talk.”
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