News Corp Australia is increasing the frequency for its Travel + Luxury magazine from quarterly to bimonthly from January next year.
The 116-page glossy magazine, which is published in The Australian, was launched in March this year and features travel news, inspiration, and products.
“The Australian’s Travel + Luxury is creating world-class travel content that inspires our audience who love travelling and we look forward to taking our readers on even more incredible journeys with extra issues next year,” says The Australian editor-in-chief Christopher Dore.
Despite launching during the pandemic and the current lockdowns in NSW and Victoria, News Corp Australia says the magazine has been “incredibly well received” by consumers and the industry, exceeding all budgets and targets across both print and digital.
Brands such as Louis Vuitton, Rolex, Omega, Space, Hermes, Tiffany & Co, Cartier, Scenic, Captain's Choice, Jaguar Land Rover and Tourism Australia have advertised with the magazine.
“We're moving from four to six issues because the market demand for a luxury magazine through the lens of travel is stronger than ever before,” News Corp Australia’s editorial director of premium food and travel Kerrie McCallum says.
“People are dreaming of the time that travel will be a reality again and are seeking inspiration and visual stimulation.
“The world is in flux, but one thing is certain: our desire to travel never dissipates. As the post-pandemic era gradually takes shape, it’s apparent that discerning travellers are seeking more meaningful experiences than ever before. Making the most of local sights, planning ambitious itineraries and a longing for immersion, seclusion and connection are among the leading trends.”
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