News.com.au’s traffic for the Matildas’ quarter-final match soared 90% compared with their first match against Ireland as the quarter-finals coverage has so far generated more than 6.7 million page views since kick-off on July 20, a quarter of the site’s total World Cup 2023 traffic.
News Corp Australia’s other sites are also seeing an uplift.
Average daily page views for CODE Sports, the company’s dedicated premium sports platform, have increased by more than 50% from the start of the World Cup, and average daily unique visitors have increased by more than 46% compared with the rest of this year.
Digital editions of state-based and regional mastheads have seen an uplift over the past five weeks with an incremental 2.86 million page views. State-based masthead apps such as the Herald Sunand The Daily Telegraph have also reported an uptick in interest.
Today’s print editions of The Daily Tillygraph (NSW), Herald Sam (VIC), The Kerr-ier Mail (QLD) and The AdvertisKerr (SA) will feature 16-page wraps, including colour posters of Mary Fowler and Mackenzie Arnold. A special glossy Sam Kerr face mask and Go Matildas sign will also be inserted in every edition.
News.com.au editor-in-chief Lisa Muxworthy said Australians were embracing multiple screens for all their Matilda news and information.
“Australians are embracing the ultimate second screen experience - watching the live broadcast and heading to news.com.au for all the moments they might have missed during the coverage,” Muxworthy said.
“News.com.au is the perfect companion while watching live and we will be delivering all the best angles tonight as Australia takes on England in the semi-final.”
News.com.au has also turned its logo green and gold and will have a message board live today for fans to leave messages of support for the Matildas ahead of tonight’s semi-final against England.
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