News Corp Australia and Subway have launched a 12-month advertising campaign using advanced data collaboration capabilities as well as bespoke creative ad formats.
News’ enhanced audience intelligence platform, Intent Connect, will News’ first party data combined with partner data strategies.
News has also created bespoke high-impact ad units for the campaign, including enhanced Truskin and ScrollX formats that allow for additional scroll capabilities. A video portal has also been embedded into the Truskin, maximising reach and exposure across News’ digital network.
“This data-led campaign is unique because it combines data strategy and creativity - it’s always-on and we have an evolving framework that enables us to deliver the best possible results across brand, action and transaction,” said News Corp Australia’s national head of retail and digital growth, Jessica Gilby.
“It’s great to work with a client who takes a leap with us, using our D_Coded 2024 upfront announcements within a campaign structure.”
The campaign is rolling out across the News network, led by news brand news.com.au.
Subway director of marketing for Australia and New Zealand, Rodica Titeica, said as a brand, Subway is constantly evolving to be more relevant in its customer's lives.
"Finding new ways to meet them where they are and talk to them in a way that resonates, is essential to achieving this," said Titeica.
“We’re pleased to be partnering with News and look forward to leveraging their strong data and measurement capabilities alongside their unrivalled audience reach credentials to better connect with consumers.”
The campaign, which runs until mid-2025, is underpinned by independently verified measurement solutions to determine revenue impact, engagement and brand sentiment.
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