News Corp Australia has today announced it is set to combine the company’s network sales team with NewsLifeMedia's sales team.
This move is set to see a “full service multi-platform offering”, encompassing paid media, data, content and technology solutions.
The new team will be led by News Corp’s chief commercial officer of network sales, Sharb Farjami. NewsLifeMedia’s director of sales and strategy Paul Blackburn will take on the new title of commercial director, Lifestyle, and report to Farjami.
News Corp executive chairman Michael Miller announced the integration saying: “The aim of all our commercial teams is to provide our clients with engaging, integrated and seamless campaign solutions which provide optimal results by utilising all our assets."
NewsLifeMedia CEO Nicole Sheffield added that: “Combining forces with Network Sales enables us to leverage our brands and our expertise with greater scale, bringing the best of both worlds together to continue to provide the most connected advertising solutions in market."
There has been no word yet if the integration will work across other pillars of NewsLifeMedia or News Corp, or whether it will mean a reduction in headcount.
Earlier this year News Corp announced it was taking its steps towards the future, investing in augmented and virtual reality and relaunching the news.com.au Snapchat account.
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