'Can We Talk?'
News Corp Australia and Medibank have launched 'Can We Talk?' an awareness campaign to help Aussie families better tackle mental wellbeing in the home.
A study from News’ independent research think-tank The Growth Distillery, ‘State of Mind: Australia’s Mental Health Conversation’, reveals the scale at which Australian families are struggling to support each other with mental health and anxiety challenges.
Medibank Group executive policy advocacy and reputation Meaghan Telford said this research reveals Australia is in the grips of a mental health crisis, and many Australians don’t know who to turn to, especially the younger generations.
“As one of Australia’s largest health companies, we see the human cost of the mental health crisis and want to play a meaningful part in the solution," Telford said.
"Teaming up with News Corp Australia’s publications means we can reach audiences at scale and equip them with the skills needed to have the most important conversation of their life.”
Can We Talk? is a four-phase editorially-led digital, print, video, audio and social content campaign that encourages conversations in the home about mental wellbeing.
The initiative brings together leading News brands news.com.au, The Daily Telegraph (NSW), Herald Sun (VIC), The Courier-Mail (QLD), The Advertiser (SA) and Body+Soul to support this critical campaign in partnership with Medibank.
The four month campaign is underpinned by research, data, insights and expert advice that families can start implementing immediately.
Federal and State Government funding for mental health initiatives will also be under the microscope.
News Corp Australia client partnerships managing director Lou Barrett said like Medibank, News is on a mission to build a healthier Australia and advocate for positive change.
“Championed by news.com.au and our state mastheads, this multi-channel initiative has been custom built for Medibank and puts mental health on the news agenda sparking much needed conversations across generations and inspiring policy changes as we head into the federal election," Barrett said.
Can We Talk? launches today and runs until July.
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