News Corp and Chemist Warehouse are extending their partnership with the arrival of a new quarterly Wellness magazine.
The brands first starting working together in January last year launching an insert that published quarterly within News Corp Sunday metro newspapers. Now the pair are rolling out a 100 page glossy magazine to be published quarterly starting later this January.
The magazine will be available from all Chemist Warehouse stores, but at only select newsagents.
News Corp Australia’s Victorian sales director Ashley Sheard says: “This initiative was only possible with a marketer that wants to push the boundaries and innovate. Partnering with Chemist Warehouse to create branded content on this scale has been extremely rewarding.”
Last year the declining sales in magazines were brought to the forefront with Bauer’s Zoo Weekly magazine and Pacific Magazine’s Feast Magazine announcing their closure. Despite the digital evolution of the mediascape, News Corp Australia’s director of national sales Sharb Farjami is confident in the reach of the print magazine, estimating it has the potential to reach as many as four million consumers each issue.
Chemist Warehouse chief operating officer Mario Tascone says the magazine is set to be the biggest distributed health and beauty magazine to hit Australia – a big claim with the magazine going up against the likes of Pacific Magazine’s Women’s Health Magazine and NewsLifeMedia’s Body + Soul.
The first edition of Wellness magazine will be free and in stores on 17 January. Subsequent issues will cost $2.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.