News.com.au has unveiled a consumer campaign, If it matters to you, it matters to news.com.au.
Created in partnership with News Corp Australia’s in-house creative agency, Roller, the campaign rolls out from today across digital, social, audio, radio and TV.
It uses animation and motion graphics to position the strength of news.com.au’s distinctive brand and visual identity.
“The campaign has been designed to keep news.com.au top of mind for Australians who are balancing busy lives, while trying to stay across what’s happening locally and around the world,." said Free News and Lifestyle editor-in-chief Mick Carroll.
"Whether it's hard hitting news or the best in entertainment and sport, we want Aussies to know they can turn to us to keep on top of what matters most to them.”
Managing director and publisher Free News and Lifestyle Pippa Leary said the news.com.au editorial team understands and meets the needs of Australians everyday with journalism that is relevant and trusted.
"Our investment in news.com.au with this new campaign prioritises driving direct audiences into the brand’s ecosystem to foster deeper audience engagement, critical to the site’s success and the success of our clients.”
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